Production has officially begun on the Arthouse television series pilot, marking a significant step forward for this Arterial-sponsored project. The series, which takes viewers into artists' studios to experience art-making firsthand, is now moving from concept to reality with several key developments.
The production team, with experience from successful shows like House Hunters, has started filming the first pilot episodes. These initial segments will establish the format where real people meet artists in their communities and purchase art directly from creators. This approach makes art buying accessible and creates direct connections between artists and new audiences.
The “Arthouse” project creates substantial opportunities for artists:
- Television exposure to mainstream audiences
- Direct sales opportunities with viewers
- Studio feature segments highlighting their creative process
- Participation in Arterial's broader artist support initiatives
- Increased visibility beyond traditional gallery settings
The production schedule includes filming in multiple artist studios across different regions, capturing diverse artistic styles and approaches. This variety ensures the series will represent a broad spectrum of the contemporary art scene.
Behind the scenes, the team is also developing the show's visual identity and promotional materials. These elements will help communicate the show's mission of making art more approachable while respecting the integrity of artists' work.
You In?
We're building an email list to keep supporters updated on production milestones and release information. This community will receive exclusive content and early access to episodes as well as podcast interviews with participating and eligible artists as the series progresses.
The Arthouse series represents Arterial's commitment to increasing artist representation in mainstream media and creating meaningful platforms for their work to reach broader audiences.
