Our Mission

Arterial fosters informative, inspiring and entertaining stories about American creative culture. Our vision is a country where creative culture and artists are as popular as sports and athletes.

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About Us

Arterial Is Driven
By Three Core Tenets:

Artists are
vital to society

Artists drive
the economy

Artists have
untold stories.

Our Insight

Arterial draws its lifeblood from the vast untapped, overlooked, and neglected mass of artistic expression not found in formal settings typically the subject of philanthropy.

Artistic practice and arts consumption occur at every tier of society and in every form requiring creative expression. Arterial seeks to amplify this dynamic in what can best be described as democratization of art.

Goals and Outcomes

Our work aims to inspire, inform, and entertain a general audience about the world of art. Our impact will consist of three fundamentals:

Promote artists and their work
Augment public arts education
Support the creative economy

Our Programs

Arterial’s work comprises film, television, podcasting, radio, publishing, activations and events.

As a 501(c)3 organization, our goal is not financial profit. Our goal is enduring positive social impact for the commonwealth.

Arterial is based in Los Angeles with operations in New York City and Asheville, NC.

Arterial is inspired by three key insights:

Public funding For the arts is Under Threat

Artists Want More exposure For their Work

People value the creative arts as vital

Arterial's Vision

Arterial’s vision is to make the creative arts more accessible with programs that entertain, inform and inspire people.

Our intent is to demystify the art world, humanize artists and amplify art with important stories that would likely go untold by traditional media companies due to commercial concerns.

We collaborate with top artists, creators, writers and producers with unique voices and stories.

Our Origin Story

Arterial has been decades in the making. Our founder Scott “Sourdough” Power has worked in the creative arts since 1988, holding several key leadership positions throughout his career.

Watching gifted artists inspire millions of people while contributing trillions to the global economy, Power imagined Arterial as a modern entertainment media platform dedicated exclusively to amplifying human creativity.

Our Impact

Arterial has the potential to become the most trusted, preferred source of contemporary stories and content about human creativity and the arts in America. And we’re already making an impact. In our first year 2024, we accomplished the following:

Grants

Arterial awarded a $12,000 grant to the producers of a fascinating art documentary, The Underbelly Project, allowing them to finish the movie and premier it during Miami Art Week 2024.

Fiscal Partnerships

Arterial provided SoCal PBS and the producers of its Emmy Award winning television series Artbound financial support to to host premier events for their new 2024 fall season. And, Austin PBS has expressed interest in airing Arterial content.

Strategic Partnerships

Arterial formed a strategic partnership with independent distributor Random Media based in L.A. who will ensure Arterial’s stories will be available on streaming platforms.

And, we acquired a digital platform celebrating American contemporary arts and crafts called ArtsvilleUSA.com.

Sponsorships

Arterial granted Steinway artist Rickey Pageot a fiscal sponsorship for his educational program and documentary movie Classic Black celebrating black excellence in Classical music.

Acquired sponsorship rights to the Not Real Art podcast network with 6 podcasts and over 300 hours of audio programming in visual arts, music and comedy.

Leadership

Arterial’s leadership combines decades of experience in the arts, media, and intellectual property law.

Scott Power | Founder

Scott Power has worked professionally in the creative arts since 1988, holding key creative, strategic and management positions in the communications arts, performing arts and contemporary arts.

Power is a multi-disciplinary artist, producer, curator and consultant who has worked with artists around the world to curate private and public art exhibitions, produce live events and help organizations integrate the creative arts into their programming; Costco, Instagram, U.S. Department of State, Disney/ABC, Pantone, Procter & Gamble and Kaiser Permanente to name a few.

Scott is a published author, illustrator, photographer and veteran podcaster. He is a graduate of Columbia College Chicago and Yale University AIGA Executive Program. Scott is an award-winning entrepreneur, 2x Ironman Triathlon Finisher and member of the venerable Explorers Club. In 2010, Scott helped establish Health Corps Haiti, a medical NGO in the remote mountains of Haiti, and has since volunteered on several medical missions there.

As an artist, he creates under the pseudonym “Sourdough” and is a core member of the beloved Burning Man theme camp, Camp Corny. Scott is married and a proud father to two adopted kids, Eden and Ellis.

Joshua Wattles | Advisor-In-Chief

Joshua S. Wattles has a distinguished decades-long career as an attorney, business executive and law professor in the entertainment, communications and technology sectors.

Most recently, he was Advisor-in-Chief to DeviantArt.com, an online community for visual artists and their user-generated content ranked by traffic as one of the top 150 websites in the world, where he spearheaded its successful multi-million-dollar acquisition by Wix.com (NASDAQ).

He was the deputy and acting general counsel of Paramount Pictures. At Paramount, where he worked for eleven years starting in 1981, he was responsible for the studio’s highest profile talent and content agreements as well as major litigations. He advised the Chairman and all division Presidents on legal matters and managed the more than 60 lawyers operating throughout the company. His litigation experience includes managing the infamous Art Buchwald “net profits” case brought against Paramount on the film “Coming to America.” He was also the senior intellectual property lawyer for Paramount Communications advising film, book publishing, sports and cable television units and was a key architect of the film industry’s anti-piracy programs in the transition to videocassettes. With executives at Universal Pictures, he created the industry’s collective licensing organization for cable and satellite retransmissions of television programs and films in the EU.

Our Board

Alejandro Poli, Jr.

Joshua Wattles

Wendi Mirabella

Scott Power