Who We Are

Arterial® (arterial.org) is a 501(c)(3) non-profit media organization based in Los Angeles, with operations in New York City and Asheville, NC. You can contact us here.

Personal Data Collection

We collect the following types of personal data:

  • Names and email addresses through newsletter subscriptions
  • Donation transaction information
  • Contact form submissions
  • Website usage data through analytics
  • Information provided through program applications
  • Media uploads from artists and contributors

This information helps us:

  • Process and acknowledge donations
  • Distribute tax receipts
  • Communicate about our programs and events
  • Improve our website experience
  • Review and process grant applications
  • Manage artist submissions and programs

Comments

When visitors comment on our website, we collect:

  • Name
  • Email address
  • Website (if provided)
  • The comment content
  • IP address
  • Browser user agent string

An anonymized string created from your email address (hash) may be provided to the Gravatar service to determine if you’re using it.

Media

If you upload images or other media to arterial.org:

  • Avoid uploading images with embedded location data (EXIF GPS)
  • Be aware that uploaded media is publicly accessible
  • Media metadata may be visible to visitors

Contact Forms

Our contact forms collect:

  • Name
  • Email address
  • Message content
  • IP address

We retain this information for one year for customer service purposes. We don’t use contact form submissions for marketing without explicit consent.

Cookies

When you visit arterial.org, we set:

Essential cookies:

  • Login session cookies
  • Form submission cookies

Analytics cookies:

  • Website usage patterns
  • Page visit duration
  • Navigation paths

Analytics

We use Google Analytics to understand website traffic patterns. This helps us:

  • Improve our content
  • Understand our audience
  • Measure program impact

You can opt out of Google Analytics using their browser add-on: [Link to Google Analytics opt-out]

Data Sharing

We share data with:

  • Payment processors for donations
  • Email service providers for newsletters
  • Grant management platforms
  • Video streaming services
  • Analytics providers

All service providers are carefully selected to ensure data protection compliance.

Data Retention

We retain:

  • Donation records: 7 years (tax compliance)
  • Newsletter subscriptions: Until unsubscribed
  • Contact form submissions: 1 year
  • Grant applications: 3 years
  • Analytics data: 26 months

Your Rights

You have the right to:

  • Request a copy of your personal data
  • Request data correction
  • Request data deletion
  • Withdraw consent
  • Export your data
  • File a complaint

Data Location

Our data is stored on servers in:

  • United States (primary hosting)
  • Content Delivery Networks (global)

Contact Information

For privacy concerns:
[Insert Privacy Officer contact details]

Data Protection

We protect your data through:

  • SSL encryption
  • Regular security updates
  • Access controls
  • Staff training
  • Secure backup systems

Breach Procedures

In case of a data breach, we will:

  1. Identify and contain the breach
  2. Assess the risk
  3. Notify affected individuals
  4. Report to authorities if required
  5. Review and improve security measures

Third-Party Data

We receive data from:

  • Payment processors
  • Grant application platforms
  • Social media platforms
  • Video hosting services

Automated Decision Making

We do not currently employ automated decision-making or profiling systems.

>