Arterial, a 501(c)(3) non-profit, is significantly supporting the arts through its subsidiary, ArtsvilleUSA. Based in Los Angeles, Arterial extends its influence by providing artists with platforms to showcase their creativity globally. ArtsvilleUSA exemplifies this mission by focusing on both contemporary arts and craft, offering vital opportunities for artisans and artists alike. These initiatives allow creators from Asheville and Western North Carolina to connect with a vast network of collectors and art enthusiasts, expanding their reach and impact. Arterial acquired the rights to the digital media platform ArtsvilleUSA as part of a generous donation from arts patron and collector Louise A. Glickman of Asheville, NC.
Virtual Gallery and Artistic Showcases
ArtsvilleUSA’s virtual gallery is a key part of Arterial’s strategy to support artists and craftspeople. By offering an online exhibition space, creators can present their work to a worldwide audience. This platform showcases a diverse range of craft and arts, creating a community where artists and artisans can share their journey through statements, headshots, and artwork. Arterial’s commitment to accessibility ensures that art and craft lovers everywhere can appreciate the creativity without geographical constraints.
Connecting Through Podcasts
The ArtsvilleUSA Podcast demonstrates Arterial’s dedication to storytelling within the arts and craft sectors. Available on all major platforms, the podcast celebrates the creative culture of Asheville, focusing on both artistic and craft traditions. Each episode feels like a conversation with friends, where artists, artisans, and community leaders share their stories and insights. This approach not only entertains but also educates listeners, fostering a deeper appreciation for both the arts and crafts. The ArtsvilleUSA podcast is consistently ranked one of the Top 10 Best Craft Podcasts by Feedspot.
Storytelling and Community Engagement
Through its website and newsletter, ArtsvilleUSA connects artists, artisans, and audiences by sharing compelling stories and news. The ArtsvilleUSA newsletter reaches inboxes with content that covers the full spectrum of creativity in both art and craft. Featured stories and personal anecdotes enrich the community’s understanding of both artistic and craft processes.
Arterial’s focus on storytelling ensures that creators’ voices are heard, fostering a sense of belonging and engagement within the community.
“Art is about connection. It’s about bringing people together through shared stories and experiences.”
Scott Power — founder of Arterial.org
Supporting Asheville’s Recovery Through Art
Arterial has taken significant steps to support the Western North Carolina art and craft community after Hurricane Helene. In collaboration with NOT REAL ART, Arterial hired photographer and journalist Michael Freas to document the hurricane’s impact and aid in recovery efforts. Freas’s photographs capture the devastation in Asheville, affecting countless artists, artisans, and their livelihoods.
The River Arts District, a vibrant hub for creativity and craft, faced extensive damage. Freas’s work highlights these challenges, showcasing the resilience and determination of Asheville’s creators as they rebuild. Arterial’s commitment extends beyond documentation; it aims to amplify the voices and stories of those affected, fostering community support.
Initiatives like Love Asheville From Afar allow global contributions to recovery, ensuring that Asheville’s art and craft scene not only survives but thrives. By purchasing work online, supporters play a crucial role in revitalizing the local creative economy.
“There’s a huge sense of grief because everybody lost the season that they pay their bills with. Asheville is a tourist-centric area that just had its busiest tourism season taken away.”
Scott Power — founder of Arterial.org
Arterial, through ArtsvilleUSA, is not just supporting art and craft; it’s building a network of creativity and collaboration. By offering platforms for creators to showcase their work and share their stories, Arterial is making a lasting impact on the creative community. It’s a mission rooted in the belief that art and craft should be accessible and celebrated by all.
Explore More at ArtsvilleUSA
Curious to see the creative energy of Asheville in action? Visit ArtsvilleUSA to explore a world of contemporary arts and crafts. Discover the virtual gallery where artists and craftspeople showcase their unique creations. Listen to engaging podcasts that bring you stories from the heart of Asheville’s creative community. Stay informed with our blog and newsletter, offering insights into the latest happenings in the art and craft scenes. Join us at ArtsvilleUSA to connect with creators and support their work. Your journey into the vibrant world of art and craft starts here.

