Arthouse is an innovative unscripted series that invites viewers into artist’s studios to learn about art making and buying art directly from artists. It focuses on real people meeting real artists in their communities, providing a unique experience of purchasing art for the first time without breaking the bank. This series aims to connect artists with audiences, making art more accessible and engaging for all.
Arterial’s Role and Impact
Arterial acts as the fiscal sponsor for Arthouse, playing a pivotal role in its development. As a non-profit organization dedicated to supporting the arts, Arterial offers the necessary resources and backing to bring Arthouse to fruition. This partnership reflects Arterial’s commitment to promoting creativity and supporting projects that align with its mission.
Beyond financial support, Arterial fosters collaborations, such as with Crewest Studio, to amplify the reach and impact of Arthouse. This involvement highlights Arterial’s dedication to creating opportunities for artists and making art accessible to a broader audience.
The Expertise Behind Arthouse
The production team behind Arthouse is composed of experienced professionals who have worked on successful television shows like House Hunters. Their expertise ensures that Arthouse is produced with high-quality storytelling and production values. This team’s background in television is crucial for capturing the essence of artists and their work authentically.
By utilizing their experience, the Arthouse team brings a fresh approach to art appreciation. Their ability to tell compelling stories through visual media aligns with Arterial’s mission to support and promote the arts in innovative ways.
Bridging Artists and Audiences
Arthouse provides a fresh perspective by taking viewers directly into artists’ studios. This format allows audiences to witness the creative process firsthand, making the art-buying experience more relatable and accessible. By showcasing artists in their working environments, Arthouse creates a connection between creators and potential buyers.
This approach aligns with Scott Power’s vision of increasing artist exposure and storytelling. Arthouse offers a platform where art is accessible and engaging, meeting a critical need in the art community and providing artists with opportunities to reach new audiences.
Scott’s Strategic Journey to Arthouse
Scott Power’s path to becoming the founder of Arterial is rooted in his commitment to empowering artists. Starting his career in advertising, Scott gained insights into consumer behavior and market trends. He shifted to representing commercial artists, finding joy in helping them achieve financial success. His relocation to Los Angeles deepened his involvement in the contemporary art scene, particularly urban and graffiti art. In 2018, Scott decided to focus on promoting artists and increasing their visibility.
“I was inspired by Chef’s Table on Netflix and thought we should do this for visual artists and showcase artists in their studios. It struck me that applying a similar model could bring art into homes in a new way, and that’s how Arthouse was born.”
Scott Power — founder of Arterial.org
A Shared Vision for the Arts
Arthouse embodies the shared vision of Scott Power and Arterial to elevate the arts and support artists. Together, they are creating a platform that celebrates art and supports artists meaningfully. Arthouse is a testament to the power of collaboration, showcasing the potential of dedicated individuals and organizations to positively impact the cultural landscape.
In creating Arthouse, Scott Power and Arterial have seized an opportunity to connect artists with new audiences. This series is more than a show; it is a movement to bring art to the forefront, creating opportunities for artists and enriching the cultural fabric. Through their efforts, Arthouse is set to transform how people experience and appreciate art, making a lasting impact on the art world.
